Strategic Thinker.
Data Visionary.
Azure Architect.
I’ve spent the last decade helping businesses turn raw data into real insight. As co-founder of FreshBI, I jumped into the BI world early—while most of my peers were still figuring out what they wanted to do.
I’m a Microsoft-certified Azure Solutions Architect, and I’ve spent years consulting on financial analytics, ML/LLM strategy, and scalable BI platforms. But honestly, I’m not just here to crunch numbers—I’m here to make them work for you.
And when I’m not building systems, I’m probably out rock climbing because scaling data problems and climbing walls both take focus, adaptability, and a healthy respect for risk.
FreshBI didn’t start in a boardroom. It started with a question I heard fresh out of high school:
“You do computer stuff, right?”
That one sentence launched me into a world of building smarter systems for businesses. I dropped out of university on day one and joined Craig, a visionary thinker with game-changing ideas
Together, we built FreshBI not just as a consultancy but as a lifestyle. We challenged traditional consulting models by ditching static scopes and moving to retainer-based solutions that evolve with our clients’ needs
Our first Power BI subscription was $100. Today, we’re running systems for 20+ retained clients and counting.
I speak and partner with visionary teams to unlock data-driven growth and strategy alignment.
I blend AI and LLMs with real-world use cases to create scalable, human-centered solutions.
From architecture to implementation, I craft secure, Azure-powered ecosystems that turn raw data into strategic power.
I design AI and BI dashboards that actually get used because they’re clear, fast, and aligned with real decisions.
Every engagement starts with deep listening. Most clients come in thinking they know the solution. But after a few layers of “why,” we often uncover a better path forward.
We ask bold questions. We challenge assumptions. We find the core business problem and build from there.
Azure-first solutions using Data Factory, Power BI, Synapse, and beyond.
If it doesn’t make sense to your team, it doesn’t belong in the dashboard.
Every system I build is designed for clarity, speed, and scale.
The best BI is invisible—it empowers your team without getting in the way.
When I’m not architecting BI systems, I’m reading Hacker News, climbing walls, or listening to audiobooks about people solving hard problems. Creativity thrives in unexpected places.
Have a data challenge? Need an architect to clean up your BI mess?
Let’s talk systems, dashboards, or strategy. No hard pitch—just real solutions.
